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Polishing your Presentation!
Filed Under (Inspirations, Sales Skills) by seetch on 23-08-2008
A few articles ago in “Presenting your way to Success!“, I shared about the importance of being able to present well in order to be successful in life. Presentation is all about communicating your message across in a convincing way. I also broke down the steps to identify the 3 major types of presentation and also the 3 P’s (Prepare, Practice, Present) and 4 P’s (People, Place, Point, Purpose) of presentation so that it becomes an easy system to prepare your next presentation.
Like most people used to say, “Knowing it is easy, but what do I prepare?” Well, let’s see how we can put it across in a simple, systematic way.
One of the major mistakes I’ve witnessed is the lack of a proper Agenda. Many presenters just jump straight into the topic, assuming that the audience knows exactly what he is talking about. Over the years, I’ve come to learn the importance of leading the audience gradually into the key points of your presentation, and the easiest way to do this is to have a proper agenda.
What should an Agenda look like? Very broadly, an Agenda should have 3 major parts :
- Introduction
- Body
- Conclusion
What this amounts to is that we keep emphasizing and re-emphasizing our point until it gets into the head of the audience. Of course, it helps if your topic is something the audience is interested in in the first place. If they are not, it becomes your job to make it interesting for them. I hear it all the time… “This is such a boring audience!” The truth of the matter is, there is no such thing as a boring audience, there are only boring speakers!
Ok, so now that we know our Agenda comprises 3 main parts, what do we tell them in each of these parts. Well, the answer is really quite simple. In the “Introduction”, you tell them what you are going to tell them. This will then lead you to the “Body”, where you just tell them what you said you would tell them. Finally in the “Conclusion”, you just tell them what you have just told them! Simple enough? This triple emphasis technique works everywhere with a little variation.
In the next article, let’s look at how we can achieve these 3 steps.
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